colourings and (mostly inexpensive artificial) flavourings added to make it more appetising, especially to children. It can be sold as a powder to be added to plain milk, such as Nesquik, or bought pre-mixed alongside other milk products. Some flavoured milk products are designed as dietary supplements, such as Blenders, Horlicks, Nestlé Milo, Instant Breakfast drinks, and Ovaltine, usually include additional vitamins or minerals.
Bottled spiced (masala) milk is a popular beverage in the Indian subcontinent. Other companies provide flavoured beverages, such as Dinkum, In the United Kingdom, which sells packaged beverages to the mobile vendor market.
Flavours
The most common flavour for flavoured milk is chocolate, which is achieved with cocoa powder. A variant of chocolate flavoured milk are candy-bar themed drinks, which claim to mimic the flavours of popular candy bars such as Milky Way, 3 Musketeers, Snickers, and Dove. Other common flavours for flavoured milk include strawberry, banana, and coffee. Less commonly, other flavours are available, such as cookies 'n cream, lime, malt, mango, papaya, root beer, tropical fruits, vanilla, and vanilla crème. With the exception of chocolate milk, many of these flavours are artificial.
History
During the early 1990s, the sale of milk in New Zealand was restricted to dairies and supermarkets. However there were no restrictions on the sale of flavoured milk, which could be sold anywhere. One store, Woolworths in Whangarei, decided they could get around the restrictions by advertising “Milk-flavoured milk", which had added milk powder. The authorities quickly stopped them. However, when the story appeared in the media it caused so much mirth that the restrictions were rescinded.
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